The Bombay High Court on Friday restrained popular brand Amul from telecasting advertisements found to be disparaging a product — frozen desserts — of Hindustan Unilever Ltd (HUL). HUL had filed a suit before the Bombay High Court in March 2017, stating that its brand Kwality Walls was the market leader in the frozen desserts category.
The suit claimed that the Gujarat Co-operative Milk Marketing Federation, which markets Amul ice creams, was spreading false and malicious information about frozen desserts through its ad campaigns and commercials, thereby disparaging the brand.
The ad shows a child being discouraged from having frozen dessert “because it contains vanaspati oil, which is bad for health”. The suit states that the defendant (Amul) has misled the consumers by saying that Amul ice cream contains pure milk whereas frozen desserts contain the harmful vanaspati.
A single bench of Justice S J Kathawalla, which was hearing the suit, had in the earlier hearings given a few suggestions to make changes to the advertisement.
The judgment added that the campaigns disparaged the products sold by HUL and could also adversely affect the business of the plaintiff.
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