Famous Fast Food McDonalds shuts up shop Olympics support. McDonald’s has ended its longtime Olympic sponsorship dating back to 1976, the International Olympic Committee announced on Friday. The US fast food giant has supported the Olympics since the Montreal Games and although the split takes place with immediate effect they will continue to be a sponsor at the 2018 Winter Games in Pyeongchang.“The IOC and McDonald’s have announced that they have mutually agreed to bring their worldwide partnership to an end,” an IOC statement confirmed. The IOC, giving the reasons behind the divorce, wrote: “In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities.”Whilst McDonald’s first became an official backer at Montreal in 1976 and a TOP partner in 1997, the company’s Olympic appetite was first whetted at the 1968 Grenoble Winter Games. McDonald’s global chief marketing officer Silvia Lagnado commented: “As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities.”McDonald’s on their website explained how they “airlifted” burgers to US Olympic athletes who had become “so homesick for American food” in the French Alpine city. Over the decades the fast food chain has contributed hundreds of millions of dollars into the IOC’s cash tills and had a popular presence at every Olympic village since.Looking ahead to their last association with the Olympic movement next year, the IOC said: “McDonald’s will continue to be a sponsor of the Olympic Winter Games Pyeongchang 2018 with domestic marketing rights in the Republic of Korea only. The IOC said it had “no immediate plans to appoint a direct replacement in the retail food operations sponsorship category”. The IOC, with over 500 employees on its payroll, receives 70% of its revenue from broadcasting rights, which for 2013-2016 rose by 7.4% to $4.1 billion compared to 2009-2012, according to IOC figures.
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