Baahubali was not just a hit in the theatres, but also on Facebook, recording over 10 million interactions on the platform in a span of just five months. From the launch, the sticker pack has been quite a hit with 13.4 million downloads within a week.Social networking platform Facebook on Thursday launched exclusive animated stickers on its Messenger app. To create more buzz on the platform, a marketing campaign was designed to run exclusively on Facebook, under the pretext of “Why Kattapa Killed Baahubali”, a plot in the first part of the franchise (#WKKB). These stickers attract Facebook audiences. The bot was available in 5 languages, to appeal to global audiences and was hosted on both the Baahubali and Kattapa pages.The Baahubali team also used Facebook Live to officially announce the movie release date, music launch and other key events during its promotional campaigns. Prior to the release, the native trailer launch of the movie, on its official Facebook page, in four languages, garnered around 45 Million interactions in total with over 22 million views.
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