Jalandhar: Keeping in sync with the changing times, ‘Inquilabi Naujawan Sabha,’ a Chandigarh-based Left ideology based youth group has been reaching out to the youth through social media campaign on the thoughts of revolutionaries like Dr B R Ambedkar, Shaheed Bhagat Singh, Che Guveara, Bob Marley and even Rohith Vemula.
From Dalit ideology of Dr Ambedkar to Bhagat Singh’s revolutionary ideals, one-liners of Bob Marley and Che Guveara and now Rohith Vemula, the group was centre of attention due to its campaign material.
The Inquilabi Naujawan Sabha members, apart from getting connected to youth through social media like Facebook, Twitter and Whatsapp were selling bookmarks, caps, key chains, T-shirts, posters, mobile covers, laptop skins, car hangings and audio-content with catchy one-liners of these revolutionaries.
Hasmeet Singh, one the group members who was also running ‘Rebel Studioz’ in Chandigarh said, “The idea was to connect with the youth and provide them catchy one-liners. It was difficult to motivate the youth to historical content of Ambedkar, Bhagat Singh, Che Guveara and Bob Marley but they get attracted towards them through this medium,” he said.