Yes, you read that right. Kia Motors India will showcase eighteen models at the upcoming Auto Expo. Eighteen! But don’t for one second think that Kia will launch all of these models in India. That’s just how the South Koreans work. Since Kia is owned by Hyundai Motors, a brand that is overshadowed only by Maruti Suzuki in India, expect Kia to rely heavily on what its mother company has learnt over the years.Kia’s strategy for India will be a lot different to what the company is trying to pull off in other markets, specifically in Europe and North America. With products like the Stinger and the Proceed Concept, which was showcased at the 2017 Frankfurt Motor Show, Kia is steadily moving towards producing a more premium range of products. In India, however, it is Hyundai that has been transforming itself from being just a mainstream carmaker to one that can take on more premium badges like Skoda, Volkswagen and Jeep. Kia, on the other hand, will be aligned to cater to the masses. Hence, it will invest in only those models which can be produced with the most amount of localisation and, at the same time, are capable of being modified to fit in the small car segment.
While we’d love to tell you more about all eighteen cars that are expected to show up, let’s make it crisp and list four of models which we think perfectly portray the diverse nature of Kia’s product range.
Kia Rio Sedan
Also Read: Kia Compact SUV To Kick Things Off In India
Also Read: Kia Stonic Subcompact Crossover Revealed
For more news updates Follow and Like us on Facebook