Benelli, a leading worldwide supplier of premium bikes, and Adishwar Auto Ride India-Mahavir Group, one of the leading automobile dealers in the country, which recently announced their strategic partnership to market products in India, have taken a progressive step by offering one-of-its-kind up to 34% cost reduction on after sales services to its existing and potential customers.
Benelli’s announcement up to 34% cost reduction on service cost stems from their reassurance and confidence in the product quality and to satisfy the customers’ needs. Through the nationwide campaign, the company has revised the service intervals from every 4000 kms or 4 months periodic service to 6000 kms or 6 months periodic service. With the change in service schedule, the cost of servicing has dropped up to 34% and this benefit is offered to all existing customers owning Benelli bikes – TNT25, TNT 300 TNT 302R TNT 600i TNT 600 GT and TNT 899.
“We have taken this decision after receiving feedback from several of our customers. Our on-going national service camp has allowed us to connect with Benelli owners from all over the country and we intend to make further changes to improve the overall Benelli ownership experience” – Vikas Jhabakh – Managing Director – Benelli India.
Benelli’s focus on localising 25 to 30 percent of the components remains intact and is looking at vendor development initiatives and a huge expansion of supply chain management across the country. With India being the biggest market for two wheelers and also witnessing a steady growth of the super bike segment, Benelli has strong plans to make an indigenous bike in India on the lines of Make in India program. Localisation of the product brings-in the element reasonable and competitive pricing to the customers and also gives an opportunity to export the super bikes to few other countries in the future.
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