Big setback  Pepsi Kohli snaps ties says wont endorse products. Setting a great example for others, Indian cricket team’s captain Virat Kohli decided not to renew his 6-yr multi-crore deal with PepsiCo saying that he will only endorse products that he consumes or can relate to. Virat Kohli who is carrying the baton of fitness in the Indian team decided against extending his contract due to his fitness regime. “If I myself won’t consume such things, I won’t urge others to consume it, just because I am getting money out of it,” said Kohli.“When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that,” Kohli added.

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