Amul is having tagline ” utterly butterly delecious” which has started advertising through newspapers. Newspapers were more appealing than television at that time, so hard copy was used to publish ads.
Recently, she was having Prime Minister of India Narendra Modi in her add for wishing him greetings on his birthday. Sylvester da Cunha has been engaged since 24 years with the advertisement campaign.
Meanwhile, every celebrity whether from Bollywood or from Politics has been involved in Add with a social messages. At last, the Amul Girl has never given a chance to use some Brand Ambassador for their product.
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