Makers of food products high on fat, sugar and salt content, beware! The food regulator is watching you as an FSSAI panel has proposed a set of measures, including tax, strict labeling norms and ban on their advertisements on children’s shows, to check the consumption. The report by the 11-member panel on ‘Consumption of Fat, Sugar and Salt (FSS) and its health effects on Indian population’ is a pointer to cutting down consumption of unhealthy food products and reducing the rising burden of chronic diseases like cancer and diabetes.FSSAI had constituted the panel consisting of experts drawn from different fields like medicine, nutrition and dietetics from well-known medical research and academic institutions. “The report recommended having balanced diet which should provide around 60-70 per cent of total calories from carbohydrate, 10-12 per cent from protein and 20-30 per cent from fat,” the FSSAI said.This report will serve as a guideline document for all the stakeholders, including the industry, the FSSAI and consumers, in reducing consumption of fat, sugar and salt through processed food products. The panel recommended ‘additional tax on highly processed commodities and sugar-sweetened beverages.’ “Imposing additional tax can be a pragmatic approach to reduce their intake,” the report said.
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