Telecom regulator Trai will “look into” the complaints about operators doling out customised retention offers to influence subscribers who want to shift to a rival network. Trai Chairman R S Sharma asserted that all offerings by operators need to be transparent, non-discriminatory and filed with the regulator but refused to be drawn into the specifics.“If these complaints have come, we will certainly look into them. Because the tariff has to satisfy the criteria of being transparent and being non-discriminatory. So these principles have to be followed we will look into that,” Sharma said. He was responding to a query about Trai views on newcomer Reliance Jio’s recent allegation that incumbent operators are lining-up customised retention offers for subscribers wanting to shifting out of their network.In a letter to Trai last month, Jio had termed such methods as being “unfair and deceptive”, and claimed that the offers were being presented to customers “surreptitiously” on one-to-one basis and not available to the general public. Nor are the companies openly publicising such offers on their website as is stipulated, Jio charged, demanding that “strongest action” against the three operators – Airtel, Vodafone and Idea Cellular for what it termed as a gross violation of Trai’s norms.“I remember having discussions in Trai in one of the meetings that such complaints have come. But I have not seen the specific complaints,” Sharma said.
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