Election manifesto is a vision and mission of contestant political parties that stand for upcoming election. In a democratic set up this is the agenda for future plan made by the political parties with the voters on analysing what one can make up his or her mind to exercise the franchise. This is what we all know but what seems to be a kind of paradigm shift, the voters of Punjab are this time much more sensitive about this document. It is perhaps one of the reasons that political parties are coming up with their “promises in writing” six months ahead of the polls.
It is, in fact, the outcome of different sour experiences that voters this time want political figures to be held accountable for dithering from their words, whereas in the past such sensitivity was missing among the majority of the masses. Thanks to awareness among the general public that the political parties have also realised the importance of manifesto as they have now made it a key part of their poll campaigns, whereas earlier it was being seen as a mere formality. They are involving people in a process to collect the feedback and putting up the things in right perspective while documenting the whole manifesto. It is also another key observation in the system that the political parties are issuing the manifestos with much detailing and for that they are opting to release it in parts. Swaraj Party, conceptualised just a few months back, was the first to come out with its vision document.
The first part of its manifesto is about social, economic and political programme, with a further promise to release various more parts, covering each and every aspect of the life. Similarly, the Aam Aadmi Party (AAP) also on Sunday released one part of its poll manifesto that shows the party’s concern about youth. From compiling to releasing the AAP has put lot of efforts, which includes the involvement of masses in the documentation of the promises. The AAP’s national convener Arvind Kejriwal has also claimed that his party’s Punjab elections manifesto would be the best among all and it would cater to the needs of every section of the society. Now the Congress is also in the run for releasing its poll manifesto, which would this time reflect the mind of the PPCC president captain Amarinder Singh as all promises will be in first person, as learnt, which will make this different from the other manifestos.
The Shiromani Akali Dal and the Bharatiya Janata Party are also toiling hard to compile the feedback from the masses and once it is done, the manifesto will be released. It is learnt that the Akalis are focused on making it in a direction that gels with the party’s poll plank-overall development of the state. Sensing the mood of the state in the aftermath of serious controversies, all political parties are putting thrust on the drugs and religious affairs in the manifestoes. A peep into the war rooms of the political parties which are these days busy in compiling and releasing the poll manifestoes gives a strong feel that the each of them is wants to primarily target the youth and going more specific-the first time voter, a section which is most influenced by the social media. The way this affair is being handled so carefully this time, the notion “who cares for manifestos in practicality” has gone changed and political parties have also realised it well that befooling the voters with creamy promises will not be possible this time as the voters have a great tool to rip you off through the social networking. Interestingly, while releasing the manifesto each of the political parties is keeping in mind that Modij’s much hyped promise of ‘Achhe Din’ is being closely monitored by crores of voters on day to day basis, which further leads to an observation that the tolerance level has gone too low.
For more news updates Follow and Like us on Facebook