Before the split in INLD and floating new party JJP, Dushyant and Digvijay faction was handling social media accounts of INLD
Earlier, amid the ongoing rift in INLD, a couples of meeting took place regarding to strengthen social media platform in Panchkula and Chandigarh but situations remained unchanged
RAVINDER SINGH MALIK
Jind bye-election witnessed an active and effective use of social media by all parties in state and youngest party supporters used medium maximum to reach the voters. Contrary to it, INLD had been failed to do so to some extent as party was less active on social media and lacked official accounts. It is pertinent to mention that before the split, Dushyant faction was looking after social media activities of party. After the split in Indian National Lok Dal (INLD), the party has suffered another blow as INLD could not manage social media properly and the entrant Jannayak Janta Party(JJP) had controlled the entire social media accounts of party leaving INLD weak on social media . In wake of forthcoming elections in the state, INLD has come up with a new strategy to build new social network of INLD for campaigning and Karan Chautala, son of Abhay Chautala, is in search of social media professionals to handle new social media accounts and activities for the party. Experts opined that social media is viewed these days as an enabler of dialogue between commoners and politicians during elections. It is also learnt that after defeat in Jind bye-election, a strong need for building positive image of party via social media is being felt continuously by party, particularly young supporters and leaders. Sources said that the party is less active on social media as compared to other parties including BJP, JJP and Congress which is a matter of worry for party which led party leaders to mull over the issue. Before the split in INLD and floating new party JJP, Dushyant and Digvijay faction was handling social media accounts of INLD. After the split, they remained active for their own party leaving INLD in a state with out active social media platform. Karan Chautala, who is believed to look after social media wing for party these days, could not be reached pertaining to the same . It is also learnt that senior party leaders were not much active on social media which also emerged as a negative aspect for party in recent elections. Earlier, amid the ongoing rift in INLD, a couples of meeting took place regarding to strengthen social media platform in Panchkula and Chandigarh but situations remained unchanged. Also, only two of social official media accounts are active regularly at present .
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