Warm, sunny days trigger happier posts on social networks
LONDON: Warm, sunny days trigger happier posts on Facebook, Instagram and Twitter while cold, wet and humid surroundings generally spoil the mood, leading to less frequent social media outings, an interesting research has revealed.Based on the analysis of billions of Twitter and Facebook posts, the team of scientists has shown that we prefer warm, sunny days rather than days which are cold and wet. “Our study is the first to observe and measure the relationship between good weather and frame of mind using billions of posts on Twitter and Facebook in 75 metropolitan areas of the US,” said Esteban Moro, Professor in the Universidad Carlos III de Madrid (UC3M) in Spain.To examine the association between weather conditions and expressed sentiments, the authors gathered 2.4 billion posts from Facebook and 1.1 billion from Twitter between the years 2009 and 2016. They analysed the sentiment for each post using a special tool that categorises posts based on keywords as positive or negative. To do this, they took account of the number of positive and negative words shared in the users’ posts and compared the results with the daily meteorological data for each location.
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