The potential female customer base of car markers has suddenly increased with the Islamic nation Saudi Arabia lifting the ban on women to drive.
The king Salman bin Abdulaziz has given approval to female drivers to have their licence from next year. The car companies now look at this middle east nation to woo their female customers. These car markers companies took social media to celebrate the decision of ban lifting on women drivers.
In a Twitter post titled “Welcome to the driver’s seat,” Ford Motor Co. attached an image of a pair of woman’s eyes appearing in a rear-view mirror against a black background.
Tata Motors Ltd.’s Land Rover and Jaguar brands posted an image of a handbag spilling out a car key, lipstick and a bottle of perfume among other items, with titles that say “Adventure awaits you” and “The road is yours.”
Volkswagen AG published a black picture, placing the words “My turn” between two henna-tattooed fists. BMW AG’s Mini went further, attaching a 11-second film showing a chestnut Cooper driving off a parking space with words painted in white that say “Reserved for Women.”
Japanese automaker Toyota Motor Corp., whose vehicles made up 32 percent of all those sold in Saudi Arabia last year, tweeted a picture of a female driver standing next to a shiny blue car. Its high-end Lexus brand published an image of a woman’s finger on an ignition switch with its website and phone number underneath. “Share your choice with us?” it asks in Arabic.
Nissan Motor Co., which is considering making cars in the kingdom like Toyota, published a number plate that’s printed “2018” and “Girl” in Arabic, congratulating Saudi women who now have the “permission to drive.”
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