Lipstick symbol women empowerment lifestyle news. Lipstick is turning out a symbol of women empowerment. Lipstick is now the talk of the country, thanks to the B-town artistic celebration of ‘women-oriented’ issues of late. Recently a movie released, Indian film written and directed by Alankrita Shrivastava and produced by Prakash Jha. According to study, wearing lipstick makes women feel smarter and boosts cognitive performance. Researchers, including those from Harvard, are now studying what is being called the ‘lipstick-effect.’ The term refers to a psychological phenomenon whereby an individual, who is wearing cosmetics, not only feels physically attractive but also experiences a heightened sense of self-esteem, attitude and personality. According to the study, the boost in self-esteem also influences our cognitive abilities in a positive way.While doing the study, researchers conducted a psychological experiment among female graduates. Before doing the test, one group applied make-up, the other listened to a music excerpt, while the third coloured a drawing of a human face.
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