The All India Radio (AIR) is planning to cover new horizons beyond the India. AIR is underway to catch the international audience by launching new services for several countries, including Japan, Germany and some in the Commonwealth of Independent States, with an aim to make stronger the government’s diplomatic efforts and outreach programmes to the Indian diaspora, an official said.
The countries like Canada, South Africa and Maldives are also among the countries AIR plans to reach to, its director of external services division (ESD) Amlanjyoti Mazumdar.
At present, the ESD covers around 150 countries with programmes in 27 languages -14 of them targeting neighboring countries and nations in Southeast Asia.
“The ESD has proposed to introduce new services for some countries like Japan, Canada, Germany, South Africa, Maldives and some of the Commonwealth of Independent States countries,” Mazumdar said.
The CIS is a loose grouping of nine member states and two associate members. It was formed during the dissolution of the Soviet Union in 1991. The AIR proposal was taken up for discussion during an advisory committee meeting on external broadcast recently.
He said that even neighboring country like Pakistan has spread its radio services across African country, India cannot work in “silos”.
The ESD aims to keep the listeners in touch with the ethos of India, its point of view on various issues, highlight trade opportunities in the country, besides projecting it as an education, healthcare and tourist destination, he said.
The programme menu of the ESD comprises news bulletins, commentaries on current affairs and a review of the Indian press. It also includes informative talks, interviews, documentaries, features, Indian music of all genres and plays.
Mazumdar underlined the need for support from the ministry of external affairs in various areas, including funding, recruitment of foreign language staff and providing inputs and feedback from Indian missions abroad.
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