Baba Ramdev-led home-grown FMCG major Patanjali Ayurved is all set to launch its new packaged drinking water under the brand name ‘Divya Jal’ soon. Divya Jal which will be sourced from the foothills of the Himalayas is set to enter the markets of North India this Diwali.
The main aim of launching Divya Jal is to provide a healthy and economically prized product that can be accessed by every class of society. As per reports, the bottling will begin in Patanjali’s factories at Haridwar and Lucknow.
Ramdev has added yet another product to its ever-increasing list of products and now forays into the water business. Ramdev’s spokesperson S.K. Tijarawala has said that Divya Jal would be available nationwide over three to six months but refused to disclose its price.
“We are assuring that ‘Divya Jal’ is highly safe and of good quality at best economical price. It is a matter of credibility. Every possible measure will be taken to curb the environmental pollution, said Ramdev’s spokesperson S.K. Tijarawala.
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