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The 18th edition of the IIFA Weekend and Awards began with an official Press Conference held at the Metropolitan Ballroom at the Sheraton Times Square Hotel. The conference was attended by leading notable figures and members from the media, eminent Bollywood stars Salman Khan, Shahid Kapoor, Katrina Kaif, Alia Bhatt, Sushant Singh Rajput, Kriti Sanon, Varun Dhawan among others were in attendance as they welcomed the Biggest IIFA ever in New York.IIFA inaugurated its festivities by ringing in the Nasdaq stock exchange bell at Times Square, thus marking the globalization of Indian cinema.
International Indian Film Academy especially rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers.Designed in line with the vision of Prime Minister Narendra Modi with a view to eradicating malnutrition, providing education and skill Development, Vedanta has adopted 4,000 villages in India. Taking the benefits of development of healthcare, children’s education and skill development for women, Project Nand Ghar is a meeting point of the social initiatives by the government such as Swaach Bharat, Startup India, Skill India, Beti Bachao Beti Padhao, Digital India campaigns all under one roof.Bollywood actor Varun Dhawan will be showcasing his DJ skills at IIFA Stomp alongside DJ Amann Nagpal, Electronica icon B.R.E.E.D, DJ Nasha, as they raise the excitement with their unique music. Another facet to IIFA Stomp is a glamorous Fashion Show right in the heart of the city! Myntra shall present its collection with show-stoppers Bollywood actresses’ Dia Mirza and Taapsee Pannu. Leading ladies Shilpa Shetty & Neha Dhupia shall be show-stoppers for Shane and Falguni Peacock collection presented by NEXA and a Jewelry collection will be presented by Gitanjali by designer Sonaakshi Raaj with Huma Qureshi as the showstopper. (ANI)
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