New Delhi: Stung by its poor performances in Punjab and Goa Assembly polls, the AAP has changed its strategy of directly attacking Prime Minister Narendra Modi and has decided to focus on positive campaign as it faces litmus test in MCD municipal polls.
A party leader said the AAP will resort to what it did during the 2015 Delhi Assembly polls a “positive campaign”. “We are adopting the same strategy used by the party before 2015 assembly polls in which we went to people convincing about the positive work done during our 49-day government.
“We have seen the outcome of a positive campaign in the 2015 Assembly polls and will continue to do that for the MCD polls,” said a senior party leader. Another reason behind not targeting Modi in the MCD polls is the massive victory the BJP scored in Uttar Pradesh and Uttarakhand. Delhi has a sizable voter population that belongs to the two states.
The AAP leader said attacking Modi directly during the MCD polls campaign may backfire. In the recent Assembly election in Punjab, AAP could win 20 of 117 seats, while drew a blank in 40-member Goa Assembly.
During the 2014 Lok Sabha polls, AAP’s strategy revolved around attacking Modi. Kejriwal himself unsuccessfully contested against Modi from Varanasi. The party fared badly in the polls failing to win even a single seat in its home turf in Delhi.
The AAP then changed its strategy during the Assembly polls and focused on the works it did during its 49-day rule. However, its attack on the BJP continued, with barbs on Modi. The AAP won 67 out of 70 seats in the Assembly polls.
In its MCD campaign, the party is rarely highlighting the two years of tussle between AAP and the Lt Governor and “the Centre not allowing the Delhi government to work”. The thrust remains on subsidies on electricity and water, “internationally acclaimed” mohalla clinics and the “revolution” in the education sector.
In the last fortnight, the party exercised a lot of restraint and did not attack Modi even when Lt Governor Anil Baijal ordered recovery of Rs 97 core spent on advertisements. When the PWD department of the Delhi government asked the AAP to vacate its office immediately, all the attack was on the BJP and there wasn’t a single word against Modi.
For instance, during a rally at Matiala in west Delhi and Nangloi in north-west Delhi last week, the CM talked about the Swachh Bharat Abhiyan and BJP-led MCDs’ “inability” to deal with problem of sanitation in the city. DP
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