LUDHIANA: Woken up to the advancements made by online portals for sale of different goods, the seasonal hosiery industry of this city has also planned to tie up with different online portals to increase the business throughout the year.At present, orders to the hosiery industry come specifically ahead of winter season when the demand of woolens throughout the country and elsewhere increases drastically.
However, now the industry was planning to keep their business throughout the year that was possible only by keeping their goods on sale online. Charanjiv Singh, Secretary of Knitwear Club said that retailing in India is under transformation. Penetrations of mobile and internet as well as modern living styles are resulting in great changes in buying behaviour of consumers. Young generation is increasingly buying goods online. The trend is increasing by a phenomenal speed.
Singh said that it looks certain that by 2016 almost 20% of goods in many product categories such as garments, home furnishings, knitwear, jewellery, fashion accessories, handicrafts, leather products, would be bought online for the coming winter season as technology has got its wings widespread.The focus would be on products such as knitwear, garments and home furnishings. Online shopping portal Flipkart would also address the queries of the industry as to how the goods are dispatched, engagement with courier company, type of packing, payment terms and other technicalities.
The system of online shopping portals has been evolving for the past nearly 10 years. Some of these portals were also developing their own transport facilities so that the items selected on internet could be delivered to the customer within no time.Though the measure has come as good news for those who wish to buy these items online but the move was impacting the business of retailers and wholesalers even in Ludhiana.
Summer clothing is manufactured in large parts of the country including Maharashtra, Karnataka and some other areas including Ludhiana. But winter clothing has a major share in Ludhiana only. Interestingly, for winter clothing many shopping portals were contacting city based hosiery industry.
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