The Delhi Sikh Gurdwara Management Committee (DSGMC) will rope in the railways and metro trains in the National Capital Region, Mumbai and Jaipur to promote events planned by it to celebrate the 550th anniversary of Guru Nanak Dev on November 12. The Committee is also using mobile outdoor media in a big way to connect with a large audience for promoting Sikh ethos, DSGMC president Manjinder Singh Sirsa said. “Rajdhani trains between Delhi-Mumbai and Shatabadi trains between Delhi-Lucknow, Delhi-Amritsar besides metro trains at Delhi, Mumbai and Jaipur have been selected to explore transit advertising through pictures, printed material, electronic media, smart posters, holographic images on the internal panels of coaches,” he said. A logo has been specially designed for the occasion, Sirsa said.Negotiations with authorities concerned are in final stages and a deal is likely to be effected in this month, he said.The DSGMC has already partnered with the Delhi Metro, one of the most popular modes of travel in the National Capital Region, to explore the scope of reaching out to people of a select demographic set through mobile advertisement.
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