MBD Neopolis Mall celebrated its 7th anniversary this week with great event lineup and seven top line activities. The mall leveraged the occasion to rekindle the relationship with its shoppers. The anniversary celebrations kick started with the CSR activity week prior to the key event. The objective of this campaign was to re-connect with the audience, make them aware of the new offerings and lead them to explore the best mall in town.
MBD Neopolis mall is owned and managed by MBD Group, India’s largest publishing houses, with over six decades of lineage. The MBD Neopolis Mall is the first of its kind mall in Jalandhar not only in terms of the brand mix it offers but also its strategic location. To celebrate the 7th anniversary, a CSR activity with the special children of Divya Joyti Jagrati Sansthan – was organized with a customized itinerary for the little gems to spend their day at the Mall and experience the newly opened Plutuss gaming zone; it was followed by a scrumptious lunch.
Activities like Zumba sessions by Espace, the 24 hours spa and fitness brand by MBD Group followed by singing and a cake-cutting ceremony were organized with visitors and retailers at MBD Neopolis. The highlight of the event was a blind chocolate tasting session for visitors from the award winning The Chocolate Box and Lounge where six different flavours of chocolates were offered to visitors. The Chocolate Box and Lounge is one of the most innovative brands by MBD Group, acclaimed for gastronomical innovations, artisanship, unparalleled selection and fantastic traditional dishes with modern and ‘playful’ touches.
In the words of Smt Satish Bala Malhotra, Chairperson of MBD Group, “It’s a proud moment to be associated with our patrons. In all these years this mall has grown in terms of consumer preference and we always bring something new and innovative to the floor. MBD Group started its journey from Jalandhar city and have achieved new milestones with blessings of our Founder, Shri Ashok Malhotra Ji, whose vision and legacy have been carried forward for new Group ventures.”
Managing Director of MBD Group, Monica Malhotra Kandhari, said, “We would like to thank our consumers and retailers for being part of this exciting journey. With the objective of offering an unparalleled experience to our customers, we have introduced new brands. MBD Group is committed to offer the best in hospitality, retail and entertainment and is creating new benchmarks one after the other. Moreover, we are planning to include more entertainment options in our retail mix and continue to integrate digital tools aimed to enhance guest experiences.”
Joint Managing Director of MBD Group, Sonica Malhotra said, “My dad and founder of MBD Group, Shri Ashok Malhotra, has always been my biggest role model and it’s because of his foresightedness that we are carrying forward the legacy. In these seven incredible years, MBD Neopolis Mall continues to be Jalandhar’s favourite shopping, entertainment and leisure destination. We are confident that we will continue to build upon these milestones and enhance our strong retail lineup in the years ahead.”
MBD Neopolis Jalandhar houses some of the most premium brands such Shoppers Stop, Apple, PVR Cinemas, Plutuss gaming zone ,Gigabite food court, UCB, Subway, Domino’s, Zodiac, Reliance Smart, Skechers and many others. In the past seven years MBD Neopolis has become a new destination for a complete entertainment and retail experience with luxury and high-end retail brands. MBD Group has an expertise of developing successful and award-winning food and beverage concepts. The successful ventures in past led to the concept of Gigabite – the world food court – which has today become the culinary destination in Jalandhar city.
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