Initiators of change, a Ludhiana based Youth Empowerment organization Launched its National Voter awareness campaign – I VOTE I LEAD Campaign ahead of 2019 general elections with an intention to create smart youth voters for the upcoming elections and to create mass awareness about ill-practices by the candidates during the elections in rural areas. The core team of the organization under the leadership of Gauravdeep Singh along with core campaign leaders and constituency heads present were Arjun Jethi, Arshpreet Kaur, Harshleen Kaur, Karthik Narang, Deepak Rajak, Harshita Pareek, Tavleen Kaur, Gouri Dhawan, Pankhuria Kataria, Saatvik Kapila, Muskaan Kharbanda and others launched this campaign. Gouravdeep said that the organization has been working on the voter awareness since 2016 and has successfully ran two campaigns in Ludhiana district during Vidhan Sabha elections 2017 and MC elections 2018. During the last Vidhan Sabha elections the team reached out to 35000 youth voters and created 17000 new voters. The team also created a national record of largest gathering of youth voters with a voter card at indoor stadium calling 6000 youngsters. All of this was done in collaboration with the district electoral office Ludhiana.
Talking about the campaign, Founder of the organization Gauravdeep Singh said, “This time the organization has taken a target of reaching out to 2.5 lac youth voters all over north India, covering over 20 Lok Sabha constituencies. We have already collaborated with the Chief Electoral Officer Punjab S Karuna Raju, IAS and we are trying to get in touch with state election commissioner of delhi as well. Working hand in hand with the administration helps us reach to the youngsters easily and gives us a free hand to take seminars in colleges because for us It is not just about creating voter cards but more importantly about making the voters aware and transforming them into smart voters from blind voters.” The team of over 200 youngsters in Punjab will be running this campaign in three phases: First phase will be for the interactions and enrollment of first time voters through seminars in colleges. This will go on till 25th Feb. The second phase will be for the rural areas and vulnerable pockets to make sure that people do not sell their voters and do not vote on the basis of caste and religion. The last and final phase will be for the on ground campaign activities such as nukkad nataks, flash mobs, human chains, marathons and various other activities to turn the election month into a voting festival.
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