Ramdev’s Patanjali launches Swadeshi SIM cards in partnership with BSNL. After gaining wide popularity in the consumer goods market, Baba Ramdev’s Patanjali is now entering the telecom space in collaboration with State-owned Bharat Sanchar Nigam Limited (BSNL). Patanjali on Sunday launched its own SIM cards called Swadeshi Samriddhi SIM to offer data and unlimited calling benefits to customers. Baba Ramdev headed Patanjali is also giving away several benefits to customers who get the Swadeshi Samriddhi SIM card.
For now, the Swadeshi Samriddhi SIM card and its benefits will be available only to the employees and office bearers. As of now, there’s no information on when the SIM card will be available to everyone, but chances are, the full-fledged launch may happen in the next few months or so. After the SIM card becomes available to everyone, the customers will be able to get up to 10 per cent discount on Patanjali products. Patanjali earlier this year announced a strategic partnership with e-commerce retail stores like Flipkart, Amazon, Paytm Mall and others to sell its products. The partnership is to extend its reach to more and more consumers.
Coming back to the newly launched Swadeshi Samriddhi SIM, which is a result of Patanjali and BSNL’s partnership, the customers will need to recharge the SIM card with Rs 144. After recharging, the customers will get 2GB of data, unlimited calling benefits and 100 SMSes. The validity period of the plan hasn’t been revealed yet. BSNL believes that the Patanjali plan is BSNL’s best tariff plan till date. To activate the SIM, customers will just need to give their identity proof. The plan will be activated soon after some paperwork.
Speaking on Patanjali and BSNL’s partnership, Sunil Garg, BSNL Chief General Manager said, “Patanjali’s plan is BSNL’s best plan. In Rs 144, one can make unlimited calls from any part of the country. We are giving 2 GB data pack, 100 SMSs. The members of the Patanjali have to just show their identity and there SIM will be activated soon after some paperwork.”
Alongside the data and voice calling benefits, the Swadeshi Samriddhi SIM also offers health, accidental and life insurances to the customers. As Ramdev said, the SIM card comes with the medical insurance covers of Rs 2.5 lakh, while the life insurance covers of Rs 5 lakh. However, the covers can only be availed in the case of road accident. He further said that the key idea behind introducing this SIM card is “prosperity for charity”.
Commenting on the launch if the new SIM card in collaboration with State-owned BSNL, Baba Ramdev on Sunday said that the key idea behind introducing the Swadeshi Samriddhi SIM card is to bring ‘Swadeshi network’. Speaking on the availability of the SIM cards, Ramdev further said, “There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samradhi card.”
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