iPhone X could be affected by screen burn-in and other visual changes which usually occur in OLED displays, according to Apple. The company said it occurs when high contrast image on the screen leaves a permanent shadow on the display. However, Apple insisted that it has engineered iPhone X’s OLED display to reduce the effects of burn-in.
The issue commonly happens when a high-contrast image is on the display for a long period of time and, most recently, has been causing a huge headache for Google as some Pixel 2 XL owners have reported burn-in issues after just a few days or weeks with the phone.Apple says its Super Retina display overcomes the challenges with traditional OLED displays, but warns that it has only designed the iPhone X’s display to reduce but not eliminate the effects of burn-in.“With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include ‘image persistence’ or ‘burn-in’, where the display shows a faint remnant of an image even after a new image appears on the screen,” Apple says.“This can occur in more extreme cases such as when the same high-contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED burn-in.”
Apple says iOS 11 contains features that aim to minimize the effects of long-term use and extend the life of the display.Other things users can do to protect the Super Retina display include using auto-brightness and setting the iPhone X to switch off the display when it’s not being used. Apple recommends selecting a short time using Auto Lock.It also warns against displaying static images at maximum brightness for extended periods and advises users to reduce the brightness level on the screen if an app keeps the display on when it’s not being actively used.Apple also notes that iPhone X users may see “slight shifts in color and hue”, but says this phenomenon is normal behavior for OLED displays. Google’s upcoming update for mitigating burn-in on the Pixel 2 XL will automatically fade out the navigation bar buttons after a short period of activity.
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