Ludhiana: Hero Ecotech Ltd., a manufacturer in the bicycle industry launched CUBE- a premium bicycle brand from Germany, in the city on Monday.
Gaurav Munjal, Managing Director, Hero Ecotech Limited said, “It has always been our endeavor to bring the best to our customers and this tie up is nothing short of maintaining what we have always believed in. By introducing CUBE for our discerning consumers, we have been successful in bringing about a radical shift in the market.”
He further added, “Premium luxury bikes have always been a scarcity in the country and that is why this launch is of utmost importance to us, we aim to fill in this void through CUBE.”
CUBE, a manufacturer of high-end bikes established in 1990, has now become a pioneer in the Mountain and Road Race segment. With over 40 company owned specialised stores across Europe and Asia, CUBE is famous for being the preferred ride for the Belgian UCI Continental team. These premium bikes are now available in India across 22 locations as of now.
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