Ludhiana: In order to check the illegal advertisement boards in the selected markets, clubs and malls of the city the Municipal Corporation, Ludhiana has decided to impose heavy penalty on the advertisers for not taking prior permission. The officials have already issued the notices to the advertisers for keeping the instructions in mind.
In the notice, the officials have mentioned that illegal hoardings within MC limits are not allowed but these advertisement hoardings can be displayed only after taking permission from MC. But, it has been witnessed several times that advertisers do not seek extension in the period for displaying the advertisement at any particular place. They do not even remove the hoardings when the time period for that advertisement gets over.
This is sheer defiance of advertisement bylaws 2014 of Punjab Municipal Act 1976 and Punjab and Haryana High Court directions in COCP number 2695 of 2012.
Therefore, now the MC Commissioner has issued the orders if field staff of advertisement wing found illegal hoardings installed in markets, malls or clubs then they would consider that hoarding was installed one month ago and they would recover one month penalty. Also defaulter will have to pay one month fees if wants to continue the advertisement at that particular place.
The notices have been issued to 10 advertisers, including M/S Lead Ads, M/S Growing Concepts, M/S Gorgeous Advertisers, M/S Magic Mind, M/S Advantage Advertisers, M/S Shahenshah Art, M/S Uttpan Solution, M/S Azad Publicity, M/S OOH Landscape and M/S Display Media.
The MCL Commissioner, Ghanshyam Thori told that illegal advertisement boards would not be allowed and they would impose heavy penalty on the defaulters. He directed these advertisers to get extension for the time period that they have taken for advertising in any market and extension should be sought at least 3 days prior to the expiry of the previous permission. He also directed them to get the advertisement boards removed when their permission period gets expired.
It is pertinent to mention here that MCL has allowed advertisement boards in markets, including Saraba Nagar Block I, Main Saraba Nagar market, Model Town Market, Model Town Extension, Dugri phase 1 and 2 and BRS Nagar block I. Apart from this, advertisement on all malls and clubs
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