The fashion world is an interesting place, especially when it comes to putting an expensive spin on everyday objects. The latest in the litany of designer accessories is Prada’s paper clip for $185 (Rs 11,000 approx). The Prada embossed product is actually a money clip, shaped like a paper clip, designed to hold your money together. The polished sterling silver clip measures 6.25cm by 2.25cm and is made in Italy. For most brand hoggers, it might be the only conceivably affordable item and an easy way to have a Prada in their wardrobe, but is it worth it?
Good design, it is said, should render an object invisible. Until you whack a designer logo on it, at which point it becomes the opposite: a talking point, a must-have, and (in this instance) the only Prada item that you could conceivably afford.
The Prada paperclip has a ring to it, but it’s not the first of its kind. Fashion has long found beauty, humour and profit in designing familiar objects in an unfamiliar way. We saw Jil Sander’s £185 coated-paper “Vasari” bag in 2012 which was just that – an expensive paper bag, cannily designed with coated paper so it didn’t go sodden in the rain.
That, we’ll hazard, is the thinking behind its oversized silver paperclip, a snip at $185(£145), and the latest in a litany of designer accessories inspired by the mundane and the everyday. In fairness, it’s a money clip with a logo, but everyone knows money clips are for rich people (people who deal exclusively in notes) so the irony is still there.
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